Question for everyone, is it possible that people think they smell H2S but it’s actually something else?
It's possible someone smells sulfite and believes it to be H2S. However, if you smell H2S in any quantity, there's no mistaking the odor.
With H2S there are 3 components: the cause, the H2S itself, and its fallout (mercaptans).
The cause is typically low nutrient levels stressing the yeast. If the wine is currently fermenting, add nutrient. To prevent H2S in the future, use a proper nutrient regimen and/or use a yeast that doesn't produce H2S.
The quick treatment for H2S is to splash rack and/or stir well. This drives off the H2S -- do it in a well ventilated area. H2S is flammable, although I'm told that there isn't enough in a wine to produce a real danger; that said, even if it didn't reek, I'd still use a well ventilated area.
I run a fan while working with my wines and have 2 windows in my winemaking area that I open, weather permitting.
Also add a double dose of K-meta. Add more sulfur to combat sulfur ? Yup -- H2S and SO2 are completely different compounds. SO2 protects wine by binding to contaminants, which includes H2S.
The heavy-duty treatment is to expose the wine to copper. Although the "old time" remedy was to rack over new pennies, this is frowned upon because copper is a poison and there is no way to determine how much copper is introduced into the wine.
Instead use a product such as Reduless, in which the dose is calculated. Then fine the wine to help remove residue.
Mercaptans can be formed with the H2S interacting with alcohol, producing off flavors and smells that do not go away on their own. A treatment for mercaptans is ascorbic acid, but go VERY light on it, as very little makes the wine acidic, sharp tasting. Also, IME it takes months to work --
do not add ascorbic acid, taste the wine a week later, and then add more.
Yet, there are plenty of anecdotes where people say it magically fixes itself. Or they tried and failed early on with chemicals but several months down the road it’s fine.
My guess is that H2S didn't "magically" fix itself. Either the person misinterpreted the smell, or they caught it early and something they did (add nutrient, add K-meta, stir, etc.) corrected the problem.
Regarding the wine being fine several months down the road? IME the treatment for mercaptans was not quick -- it took months, so the wine was fixed by the treatment.