Perhaps I'm too sensitive about this comment as I am a predominantly kit wine maker, but I do find it a bit condescending. I'm not sure what constitutes an "average" kit buying customer nor an "average" non kit wine maker nor what percentage of each look at wine making forums. It would be interesting to see the split on this forum but without all members participating it would be hard to determine. As a matter of interest, however, I did look at the number of threads/posts on this forum for kit wine making, country wine making and grape wine making and the kit section is the largest.
Whether we make wines from scratch or from a kit or from a juice bucket, we all have our reasons and most of us strive to make the best wine we can from what we have.