Scooter68
Fruit "Wine" Maker
These day companies are making food that tastes the way a customer expects it to taste - that means whatever it takes to get and keep that flavor, consistency, etc they do that. That also means if they can add even 2-4% additional water and still maintain that acceptable taste, the companies will do it. Remember the bottom line is what drives the companies these days. Find me ANY large successful company that still does things the old way just because that's what the founder felt was "honest" and true to the production of that product. When the accountants and production specialists present them with data that shows VERY significant increases in profits with no or minimal loss of customer base... the boards/CEOs'/owners 9 times out of 10 will go for higher profit. Should that mean that some customer can no longer use their product for a "side" use such as wine making... that's a loss most companies live with.
Short version, the vast majority of store shelf juices are tweaked products so that they sell well, keep well on store shelf. They are made to be drunk and it seems that EVERY juice you see these says "made from concentrate" ALONG WITH the disappearance of Frozen concentrates from store shelves.
Short version, the vast majority of store shelf juices are tweaked products so that they sell well, keep well on store shelf. They are made to be drunk and it seems that EVERY juice you see these says "made from concentrate" ALONG WITH the disappearance of Frozen concentrates from store shelves.