A VERY comprehensive guide to PH levels is given in the winemaking book From Vines to Wines. Whites should be 3.2 and reds 3.4
Now, this is very subjective and is dependant on the fruit you use and your own perception of the acid levels you like. It will give you a place to start, however.
A PH of 3.4 on red grapes gets easily thrown out of the window when working with many of the high brix Calif varieties. Many of them have target PH's of 3.5 to 3.8 MLF's are also used to reduce acid.
Knowing your PH is also valuable for being sure you have enough SO2 in your wines. A wine with a PH of 3.2 only needs about 30 PPM of free SO2----a PH of 3.4 needs 40 PPM----a PH of 3.6 needs about 60PPM---a PH of 3.8 needs 80 PPM
The proper acid content takes a wine that tastes like dishwater to it having a bright, and more flavorful component to it. We demonstrated this to ourselves when toying with Niagara juice pre-ferment. Once we got it to a PH of 3.2, the flavor just exploded on it. The very first, unaltered sample, was quite flat, not very fruity, and totally uninteresting. Proper acid levels for the wine you're making can give a "wow" factor to your wines that might be missing if you are currently ignoring PH.