If you look at Lon's website skeeterpee.com, he explains why he chose the name.
Q: Why did you name it “Skeeter Pee”?
A: Several things pointed me to the name Skeeter Pee:
•I wanted to differentiate it from the commercial hard lemonades
•It tastes best when the mosquitoes are their worst; those tend to be hot sweltery evenings without much breeze. Minnesota has lots of summer heat, humidity, and mosquitoes.
•It looks like… well….uh…. Pee. Most batches made from white and rose slurries are a pale yellow (dark slurries will give you more of a pink lemonade color).
•Back when I was a youngin’, if a guy were to show up at a party drinking a beer with low alcohol content, he would get ribbed for drinking “bunny pi$$”. While Skeeter Pee has more alcohol than most beers and pop wines, it has less alcohol than other wines I make, so the name seemed to fit.
•Before calling it Skeeter Pee, I referred to it as hard lemonade. I found that the more I drank, the harder it got to say hard lemonade. But saying Skeeter Pee seems to get easier as the night wears on, even though it might be slurred a bit. Try saying both yourself while imitating your best drunken drawl.
•The name is just “naughty” enough that it elicits intrigue from the average guest without offending grandma so much that I get an unforgiving glare; she just rolls her eyes.
•The beverage isn’t a real serious one and the name helps prevent people from feigning sophistication. You just pop the top, tip it back, and suddenly we’re all equal. I don’t care if you’re an astronaut, ditch digger, surgeon, or a laborer; when you enjoy a Skeeter Pee together, we’re all brought down to the lowest common denominators of enjoyment; you all have refreshment, each other’s company, and a beverage with a silly name.