Ron, good observation....only the narcissistic winemakers among us will do what you are suggesting....it is an effort to name a wine after themselves...there is actually a little bit of Hannibal Lecter in these people....in fact one tell tale sign is when they invite you over there house or wine cellar and pour you glass of their wine usually described a a "special" house blend...while you are drinking they get a distinct glazed look in their eyes along with a devilish grin.
Always look at their eyes.....move out of state.