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There was no confusion here! (Unlike where that picture was taken, i.e., 90 miles south, margarine was once illegal goods here!)
I grew up in Tri-State area, (Iowa, Minnesota, Wisconsin). People from WI (dairy state) would make 'margarine runs' to our small town City Meat Market. Margarine had to be white so it couldn't look like butter. There was a small yellow dye packet included in the bulk margarine bags that you could knead in to the margarine to make it more appetizing. I remember one guy overloaded his station wagon & then rolled it on the river road. Interior was a greasy mess!
 
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