Before the yeastie beasties kick in and start doing their job, the must is on borrowed time for other microorganisms getting hungry to eat the sugar and spoil the batch. So it's good to get a robust yeast colony going as soon as possible.
With kits, I generally follow the directions and, like you, I have never had an issue. But in making Skeeter Pee and some other wines from fruit, I am much more comfortable with an active starter to give the yeast a boost in getting the job done. I don't want the must sitting there for too long without the protection of the CO2 the yeast produce.