I have PBW, Oxiclean (with the green lid), and One-Step for cleaning. I received the One-Step as part of a package of buying out a craigslist guy's winemaking supplies. The One-Step is pretty old, so I clean with it when I clean everything right away after brewing. I like the Oxiclean as my typical cleaner because of cost, and I like PBW as my cleaner for difficult situations like dried out goop that is being stubborn.
StarSan for sanitizing. Excessive amount of bubbles make me feel like it's working.