Yep, that is the cheapest CC wine they make. Over 500,000 cases made each year. No tannin really at all. Not aged in any barrel but huge tanks with oak adjuncts. Its at best a light weight quaffer to take to a after work party but for only $7 (when bought on sale) it still makes you stop and think at times.
Jim, I went to Bonefish yesterday and because of this post I ordered a glass of Columbia Crest 2014 Grand Estates Merlot. It has a club price of under $10.00. Maybe I have cellar palette but I would put any of my reds as well as the 2 you gave me ahead of this. But it is the only CC I have ever tasted.