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My son helped me make wine for a couple of years and then decided he wanted more. Last spring he moved to Santa Rosa, CA to work in the cellar for Kendall Jackson (like JohnT said it is very physical, dirty work and doesn't pay particularly well). He already has a degree in economics so he decided to enroll in the certificate program at UC Davis (classes are on-line). It is expensive, but really a top notch program.
His managers took a liking to him and now he is being groomed as a winemaker. He will be a harvest enologist this year and may get to go to Australia in the winter/spring for a second harvest. So far, so good.
I think getting the degree first would open more doors, but the opportunity cost is very high. If you are like most people it would probably make more sense to work in the business to be sure you like it and then go back to school nights/weekends.
I would stay on the path he's on now. He is being groomed by a giant and then has the opportunity to go to Australia to learn more. He can get his certificate on line anytime. This experience is where he's really going to learn and it is also what's going to land him a Wine making Job at a good winery. Learn everything you can from the masters while doing it hands on.