Brew and Wine Supply
Vendor
- Joined
- Dec 23, 2011
- Messages
- 1,414
- Reaction score
- 124
Just got this from my supplier of Wine Expert kits:
Key Talking Points
Winexpert has provided us with answers to some questions your customers may have regarding the new kit instructions. Keep in mind the new instructions will be in kits coming from Winexpert starting April 1, so there will be some time until they actually reach your customers. We just wanted you to have the answers in case any questions arise.
Change: Not Topping Up
Key Points:
This change addresses a quality
issue. WX found in analysis samples that were being sent to the WX lab that alcohol levels were varying greatly; WX attributed the varying levels to inconsistent and poor racking which led to inconsistent "topping up." Wines with greater headspace were being topped up with excess water (or wine) creating alcohol levels that were lower or higher than the appropriate range.
By removing the "topping up" it
forces the consumer to be more conscientious about their racking - rack all of the liquid while leaving the sediment behind. In summary, the option for the consumer to top up with either water or wines created too many inconsistent finished wines. In the long term this change in instructions will minimize consumer complaints.
Change: Not Over-concentrated
Key Points:
Winexpert kits are not "over-
concentrated" to compensate for topping. While this was previously thought to be the case, Winexpert kits have never been over-
concentrated. Over concentrating them would re-introduce the "kit taste" that some consumers report. This issue should only be addressed if "over-concentrating" is specifically brought up.
Hey, don't kill me, I'm only the messinger
Key Talking Points
Winexpert has provided us with answers to some questions your customers may have regarding the new kit instructions. Keep in mind the new instructions will be in kits coming from Winexpert starting April 1, so there will be some time until they actually reach your customers. We just wanted you to have the answers in case any questions arise.
Change: Not Topping Up
Key Points:
This change addresses a quality
issue. WX found in analysis samples that were being sent to the WX lab that alcohol levels were varying greatly; WX attributed the varying levels to inconsistent and poor racking which led to inconsistent "topping up." Wines with greater headspace were being topped up with excess water (or wine) creating alcohol levels that were lower or higher than the appropriate range.
By removing the "topping up" it
forces the consumer to be more conscientious about their racking - rack all of the liquid while leaving the sediment behind. In summary, the option for the consumer to top up with either water or wines created too many inconsistent finished wines. In the long term this change in instructions will minimize consumer complaints.
Change: Not Over-concentrated
Key Points:
Winexpert kits are not "over-
concentrated" to compensate for topping. While this was previously thought to be the case, Winexpert kits have never been over-
concentrated. Over concentrating them would re-introduce the "kit taste" that some consumers report. This issue should only be addressed if "over-concentrating" is specifically brought up.
Hey, don't kill me, I'm only the messinger