So Rattlesnake Hills is located within the Yakima Valley but was given its own AVA name about 12 years ago after a lot of lobbying (on both sides of the fence). Its a fine area to grow grapes, nothing wrong with grapes grown in this AVA. Its just that nothing spectacular seems to come out of this AVA that would suggest a ppp (price per pound) for wine grapes of $2.72. Not sure if that is shipping included or not. The H3 AVA (Horse Heaven Hills) is just down the road a bit and has more "rock star" quality wines coming out of it than you can name. If Sour Grapes was able to purchase grapes from this AVA (H3) last year for $1.40/lb that should make you stop immediately. The best quote I have seen in regards to the Rattlesnake AVA comes from Dick Boushey owner of Boushey Vineyards whose vineyards are close to that area. It is every winemakers dream in WA State to get their hands on some Boushey fruit. He is well liked and well respected to say the least. Here is a direct quote from the Rattlesnake Hills AVA Wiki page:
"When an AVA designation for the Rattlesnake Hills was proposed it created controversy among some Washington winemakers and vineyard growers.
[5] One of its most notable opponents was grower
Dick Boushey of Boushey Vineyards in the Rattlesnake Hills (but not within the boundaries of the AVA). Boushey argued that the area did not have distinctive
terroir that would merit an AVA stating
"I know of no regional style, specific variety or type of wine that is unique to this proposed area. The granting of this proposal would confuse consumers and undermine the existing Yakima Valley Appellation."[6]"
So to sum this up, the fruit would certainly be good fruit but IMHO not worth $2.72/lb which as JohnD said puts you at ~$10 a bottle right out of the gates. I can purchase excellent $10 commercial wines all day long online grown from fruit from the H3 AVA. IMHO the $98 a lug you are being quoted is way overpriced and more than likely being marked up heavily by a middle man somewhere in the supply chain.