Standard advice is to make sure you add it by the time that 1/3 of your sugar has been consumed. Many people like to split the dose up, and add half of the nutrient earlier, like, say, now.
You should never add nutrient during lag phase because this can encourage the wild yeast to take off. The rule is first dose of nutrient after lag phase and second dose at 50% dry mark. Doseage of Fermaid K is slightly different--last dose at 1/3 sugar depletion.
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