I suspect it's a matter of introducing complexity to make a better wine. Often the simple answer is the correct one. Occam's razor.it'll be fascinating to see what they say, as something doesn't quite add up
The reputable kit vendors employ quality people and do the research. In the last 20 years I've noticed kits are the obvious evidence of innovation in the wine making industry. If they are not originating techniques, they are the one implementing them.