These are some awesome comments. You guys are right on. We’ve actually found that the carbon not only improves the color but it also improves the smell and the taste. Like I keep saying, we were hesitant about introducing this process because of people being freaked out with a massive “WTF why is my wine black?”
however, our products are for people who want to make serious wine and carbon is a standard process for many white and rosè wine producers. In the end, it produces a superior result than conventionally pasteurized kits that are really nothing more than cooked grape juice. The process to make juice aseptic so it can sit on a shelf at room temperature all but destroys it. That is the source of “the kit taste “that lots of people have been talking about since our products hit the market. Ours doesn’t have it because we don’t do it.
Matteo