Lienenkugels brewery to close

[jswordy]

Molson Coors is announcing plans to close the Leinenkugel’s brewery in Chippewa Falls, ending a more than century-and-a-half tradition of brewing in northwestern Wisconsin.

Former President of the Jacob Leinenkugel Brewing Company **** Leinenkugel released the following statement to WTMJ Wednesday:

I am deeply saddened by the decision of the Molson Coors leadership team to close our Chippewa Falls brewery and home. For over 157 years and six generations of family management, Leinenkugel’s has been brewing great beers for our legions of fans throughout Wisconsin and across the country.

I feel for all impacted employees and their families in Chippewa Falls and trust that the Molson Coors leadership will do everything possible to ease their pain during this challenging time.

I know the Molson Coors leaders don’t take these decisions lightly. It’s clear to me that they determined that the savings resulting from the closure were significant enough to justify this difficult decision.

None of our family members were aware or counseled ahead of the decision. It’s a sad day for our family and our fans. In 2017, we came together in Chippewa Falls to celebrate our brewery’s 150th anniversary. It was the defining moment of my career in beer. Alongside my brothers, Jake and John, and members of our fourth, fifth, and sixth generations of family, we proudly toasted our beer drinkers, retail customers, and distributors to thank them for their loyalty and support. Today, on behalf of the Leinenkugel family, I thank them again and will toast them this evening with a Leinenkugel’s Original and a tear in my eye.

Molson Coors Chief Supply Chain Officer Brian Erhardt has released the following statement regarding the planned closure of the Leinenkugel’s Chippewa Falls brewery:

Following the end of a large contract brewing agreement and amid an ongoing canning line investment project at our Milwaukee brewery, we’ve made the decision to close two of our smaller brewing operations in Wisconsin and centralize statewide production at our main site in Milwaukee. While never easy, these choices are made with much thought and consideration to position Molson Coors for continued success in Wisconsin and beyond. Ever since Leinenkugel’s joined Miller Brewing in 1988, the brand and Chippewa Falls have been a cherished part of our company and culture. That’s not changing. Leinie’s Summer Shandy and the rest of the portfolio will continue to play a role in our premiumization plans, and the Leinie Lodge and adjacent pilot brewery will remain open year-round for guests to enjoy and experience the Leinenkugel’s beers and history. 

https://wtmj.com/news/2024/11/06/br...osure-of-leinenkugels-chippewa-falls-brewery/

 

[sour_grapes]

Molson Coors is announcing plans to close the Leinenkugel’s brewery in Chippewa Falls, ending a more than century-and-a-half tradition of brewing in northwestern Wisconsin.

Former President of the Jacob Leinenkugel Brewing Company **** Leinenkugel released the following statement to WTMJ Wednesday:

I am deeply saddened by the decision of the Molson Coors leadership team to close our Chippewa Falls brewery and home. For over 157 years and six generations of family management, Leinenkugel’s has been brewing great beers for our legions of fans throughout Wisconsin and across the country.

I feel for all impacted employees and their families in Chippewa Falls and trust that the Molson Coors leadership will do everything possible to ease their pain during this challenging time.

I know the Molson Coors leaders don’t take these decisions lightly. It’s clear to me that they determined that the savings resulting from the closure were significant enough to justify this difficult decision.

None of our family members were aware or counseled ahead of the decision. It’s a sad day for our family and our fans. In 2017, we came together in Chippewa Falls to celebrate our brewery’s 150th anniversary. It was the defining moment of my career in beer. Alongside my brothers, Jake and John, and members of our fourth, fifth, and sixth generations of family, we proudly toasted our beer drinkers, retail customers, and distributors to thank them for their loyalty and support. Today, on behalf of the Leinenkugel family, I thank them again and will toast them this evening with a Leinenkugel’s Original and a tear in my eye.

Molson Coors Chief Supply Chain Officer Brian Erhardt has released the following statement regarding the planned closure of the Leinenkugel’s Chippewa Falls brewery:

Following the end of a large contract brewing agreement and amid an ongoing canning line investment project at our Milwaukee brewery, we’ve made the decision to close two of our smaller brewing operations in Wisconsin and centralize statewide production at our main site in Milwaukee. While never easy, these choices are made with much thought and consideration to position Molson Coors for continued success in Wisconsin and beyond. Ever since Leinenkugel’s joined Miller Brewing in 1988, the brand and Chippewa Falls have been a cherished part of our company and culture. That’s not changing. Leinie’s Summer Shandy and the rest of the portfolio will continue to play a role in our premiumization plans, and the Leinie Lodge and adjacent pilot brewery will remain open year-round for guests to enjoy and experience the Leinenkugel’s beers and history. 

https://wtmj.com/news/2024/11/06/br...osure-of-leinenkugels-chippewa-falls-brewery/

Sad day, for sure. Even here in Brewtown it is a mixed bag. In addition to the Chippewa Falls location, they are closing the Leinie's "satellite" brewery near downtown Milwaukee, and moving everything to the "main campus" of Molson Coors, i.e., what we just call "Miller Brewery" here.

 

[jswordy]

Sad day, for sure. Even here in Brewtown it is a mixed bag. In addition to the Chippewa Falls location, they are closing the Leinie's "satellite" brewery near downtown, and moving everything to the "main campus" of Molson Coors, i.e., what we just call "Miller Brewery" here.

Yep, the same kind of thing A-B Inbev did to my Rolling Rock. Sigh... I like a Leinie, though they are hard to get down heah. Feel bad for the workers.

 

[Alan]

But the Linney family got their money when they sold to Molson-Coors.

 

[Ted Brumleve]

I worked for a corporation with a family controlling interest several decades ago. It was a no-win situation.
If the financials were poor, the CEO would be ushered out and the under performing facilities shuttered.
If the financials were good, the company becomes a take-over target, the CEO would be ushered out and the under performing facilities shuttered.
“Where there is no vision, the people perish” is a quote from Proverbs 29.
Gotta have the vision to actually better utilize the facilities and truly value the employees, not just look at financial spreadsheets and HR talking points.
Uphill and against the wind.