My guess is its either a great marketing tool, or free run juice similar to a Zin Blush.
<TABLE =maintable border=2 cellSpacing=0 borderColor=#000000 cellPadding=5 width="100%">
<T>
<TR>
<TD>Item Number</TD>
<TD>14875</TD></TR>
<TR>
<TD>Description</TD>
<TD>
Pink Grapefruit White Shiraz
Vibrant and refreshing, this summer favorite offers tart and energizing citrus tones that balance out the sweetness. Enjoyed best on the rocks or chilled well, this blush wine feels at home anywhere from a picnic basket to a tall glass by the lounge chair on a hot summer day.
6 litres of premium grape fruit concentrate with all of the ingredients you need, except water.
Concentrate and ingredients, equipment sold separately. Makes 30 - 750ml Bottles (6 gallons).</TD></TR>
<TR>
<TD>Current Price</TD>
<TD>$59.99</TD></TR>
<TR>
<TD>Status</TD>
<TD>Stocked</TD></TR>
<TR>
<TD>Order</TD>
<TD>
Order</TD></TR>
<TR>
<TD>Picture</TD>
<TD>
</TD></TR>
<TR>
<TD>Flavor</TD>
<TD>Shiraz</TD></TR>
<TR>
<TD>Brand</TD>
<TD>Orchard Breezin</TD></TR>
<TR>
<TD>Manufacturer's Description</TD>
<TD>Vibrant and refreshing, this summer favorite offers tart and energizing citrus tones that balance out the sweetness. Enjoyed best on the rocks or chilled well, this blush wine feels at home anywhere from a picnic basket to a tall glass by the lounge chair on a hot summer day.</TD></TR>
<TR>
<TD>
Sweetness</TD>
<TD>10</TD></TR>
<TR>
<TD>
F-Pack</TD>
<TD>Y</TD></TR>
<TR>
<TD>
Oak Type </TD>
<TD>N </TD></TR>
<TR>
<TD>
Oak Intensity </TD>
<TD>0</TD></TR>
<TR>
<TD>Minimum Recomended Aging </TD>
<TD>Immediate</TD></TR>
<TR>
<TD>Wine Peaks At </TD>
<TD>1 Year </TD></TR></T></TABLE>