Richmke:
I'm pretty sure you're right. In fact, IIRC, Label Peelers advertised last year that their 'in store' prices weren't subject to the MAP rules on the LE Kits. They said just add the kit to your cart and choose in-store pickup and you'd see their price. I tried it, but it didn't work. Maybe WE saw that and reprimanded them.
LP said that you can only get the in-store price in-store. What they are missing out on is: Giving discounts to phone in orders.