Or, as Bo Bishop put it: "They're selling processed weasel doodoo for $300 a pound."
I first thought this was a clever hoax designed to ridicule the coffee craze. Tragically, it is not. There really is a Luwak coffee. I know because I bought some from a specialty-coffee company in Atlanta. I paid $37.50 for two ounces of beans. I was expecting the beans to look exotic, considering where they'd been, but they looked like regular coffee beans. In fact, for a moment I was afraid that they were just regular beans, and that I was being ripped off.
Then I thought: What kind of world is this when you worry that people might be ripping you off by selling you coffee that was NOT pooped out by a weasel?