Wade E - I got the idea from an interview with Shea Comfort, "yeast whisperer" and former Lallemand yeast tester. In addition to being a wine-making consultant, he is a homebrewer, and has made beer with GRE, BM45, L2226, 71B, EC-1118, and K1v1116 with good results, getting flavor/mouthfeel character that is absent in "beer" yeasts.
He actually used a mixture of yeasts, because most of those wine yeasts ferment maltiotriose poorly, leaving the wort too sweet, not too dry. He recommended blending post-fermentation to get the desired flavor.
I can't post a link, but if you look up The Sunday Session from 11-23-08 on thebrewingnetwork you can download the interview.