balatonwine
The Verecund Vigneron
As are other crops, which are actually easier to grow. I have been upping my lettuce volumnes in the past few years..... Global trend. And I do not even now live in the USA.Look at it from a different POV -- yeast is big money.
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US grape production (not wine production) is valued at $6.5 billion USD.
"The US lettuce and chicory market is forecasted to reach US$5.09 billion in 2026"
Source: US Lettuce & Chicory Market Report (By Type, Exports & Imports): 2022 Edition