Yea this was waaay back in 2010 and if you shop at TJ's even just a little you know if you find a wine you really like you buy a case of it because the next year it might have the same label but its now complete plonk as they purchase bulk wine on the spot market which is never the same from year to year from supplier to producer and everything in between.
I think it must have been a slightly different one. Mine did not have the bottle embossed with shenanigans, just the label: