Wal-Mart announced that, sometime in 2010, it will begin offering
Customers a new discount item - Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with Ernest & Julio Gallo
Winery of California to produce the spirits at an affordable price,
In the $2 - $5 range.
The test market has been and continues to be Indiana & Illinois.
Wine connoisseurs there may not be inclined to put a bottle of
Walmart brand into their shopping carts, but "there is a market for
Inexpensive wine," said Kathy Milken, Coordinating Professor of Marketing
for both the University of Indiana and Illinois State University,
who are doing simultaneous shared studies.
"But the right name is important."
Customer surveys were conducted to determine the most
Attractive name for the Walmart wine brand.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Walmart wine is that it can be served with
either white meat (Possum) or red meat (Squirrel).
Customers a new discount item - Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with Ernest & Julio Gallo
Winery of California to produce the spirits at an affordable price,
In the $2 - $5 range.
The test market has been and continues to be Indiana & Illinois.
Wine connoisseurs there may not be inclined to put a bottle of
Walmart brand into their shopping carts, but "there is a market for
Inexpensive wine," said Kathy Milken, Coordinating Professor of Marketing
for both the University of Indiana and Illinois State University,
who are doing simultaneous shared studies.
"But the right name is important."
Customer surveys were conducted to determine the most
Attractive name for the Walmart wine brand.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Walmart wine is that it can be served with
either white meat (Possum) or red meat (Squirrel).