Because I have a very parapetetic pallete and enjoy many different types of wines for different reasons, I decided I could create my own to suit my tastes, and have more of what I LIKE handy, more easily than running to the wine shop all the time. That and what George said about price. I can afford to drink Barolo, Amarone, Brunello, and Chateneuf du Papestyle wineswhen I make them myself.