Joe, are you saying that the lugs are now 18 pounds?! Long ago, in a land far away (Pittsburgh) when I was making wine with my Grandfather, Father and Uncles, a 44 pounds box (or lug, if you please) cost $.75, and produced 3 gallons of finished wine in a normal year. Then they reduced the size to 36 pounds and raised the price to make up for the lesser quantity!
Now, if I read your post correctly, they have furter reduced the weight and again raised the price. What this means is that 44 pounds box we used to buy would now be almost $65 or about 86 times as high! My Grandfather went ballistic when the price went to $1.00.
To "coin" a phrase, "Winemakers of the World unite! You have nothing to lose by your chain!"