Why is this company selling wine so cheap?

[geek]

I got this Groupon in my email, click here.

$59 for 12 bottles? (free shipping) ?
that equals to less than $5 a bottle...
Does anyone know this NakedWines company?

More curiosity than anything .....
..

 

[BobF]

I don't know anything about them, but ... 'Naked' *could* mean without oak. If they aren't spending $bazillions buying and managing oak, then $5 might be about right.

OR ... they're taking a loss to get a buncha people to try enough of their wine to develop a taste for it.

OR ... it's really lousy wine that they couldn't sell for $6 ;-)

 

[geek]

haha....who knows.....I will ask if they oak their wines, I'd be surprised if they don't.

 

[pete1325]

Even $3 buck chuck is not all that bad..........plus you get a free bottle to reuse.

 

[mjrisenhoover]

According to their website you put in $40 bucks every month and then pick the different wines you want shipped. I don't think that's for me.

NakedWines.com

 

[geek]

According to their website you put in $40 bucks every month and then pick the different wines you want shipped. I don't think that's for me.

NakedWines.com

right, but the Groupon offer is you pay $59 and they send you a 12-bottle case of wine, free shipping. See link posted above.

 

[hobbyiswine]

My wife purchased the groupon before i saw this thread. Sounds like an interesting concept of how to sell wine. I will be ordering a case from them with my groupon and post how it turns out.

 

[ckassotis]

A good book if you are interested in the selling of remarkably cheap wine:

http://www.amazon.com/dp/0742568202/?tag=skimlinks_replacement-20

As they said above, Charles Shaw sells drinkable wine at $2.99/bottle. 2 buck chuck (almost 3 now, but they can still call it 2 till they bump it up a cent!). The quality varies, I find, and they can accomplish this by sourcing excess bulk wine on the gallon basis for cheap.

 

[DoctorCAD]

Even $3 buck chuck is not all that bad..........plus you get a free bottle to reuse.

Yea...it is bad. Not even worth the $3.

 

[Brew and Wine Supply]

when I owned a liquor store, we carried the "Naked" line, I think the were retail around $6 to $8 a bottle.
If that is direct, cutting out a few middle men that price is about right. It was decent wine, but I still like Barefoot for the price

 

[ibglowin]

Actually Consumer Reports just did a recent test of some Merlot's. 2 Buck Chuck scored very well on a QPR scale and even outscored some $20 and $40 Merlot's....

 

[Boatboy24]

Mike,

Based on that graphic, I'm headed to 7-11 today to pick up some Merlot.

 

[ckassotis]

Yeah like I said I don't find 2 buck chuck to be very consistent. There are good batches and not-so-good batches. The majority of the ones I have tried though are not bad at all.

 

[Noontime]

Yeah like I said I don't find 2 buck chuck to be very consistent. There are good batches and not-so-good batches. The majority of the ones I have tried though are not bad at all.

Consistency is what I've found lacking in most bulk wines. I've had a glass of Yellow Tail that was delicious, but never had another one like it. Same thing with the Wine Cube from Target...sometimes OK, other times not so much. It's always hit or miss with the cheaper wines.

 

[ibglowin]

LOL Yea they make it look like a stand out with those numbers don't they.

As other have said consistency is the problem. There is a pretty good Trader Joes wine blog (Jason's). They are always finding out that a wine may be fantastic one year, then the next its just mediocre at best. That's why they use the term "case buy" on a wine that stands out because you better buy a case now if you like it, the next time you are there its all gone or the new vintage is out and its thin and has no structure.

Mike,

Based on that graphic, I'm headed to 7-11 today to pick up some Merlot.

 

[Fabiola]

I got this Groupon in my email, click here.

$59 for 12 bottles? (free shipping) ?
that equals to less than $5 a bottle...
Does anyone know this NakedWines company?

More curiosity than anything .....
..

This looks like a club, they get you hooked with a cheap order, and then you have to buy later more wine at a higher price... and also this is not that cheap because at one of my local stores you can buy wine for $1.25 a bottle, the brand is "Oak Leaf", I don't know if it's any good, I never felt tempted to buy wine at this price not even to top up my carboys...

 

[geek]

This looks like a club, they get you hooked with a cheap order, and then you have to buy later more wine at a higher price... and also this is not that cheap because at one of my local stores you can buy wine for $1.25 a bottle, the brand is "Oak Leaf", I don't know if it's any good, I never felt tempted to buy wine at this price not even to top up my carboys...

since this is from Groupon I don't think you have an obligation to buy further, you buy the Groupon and you're done if you don't want more.

 

[hobbyiswine]

I finally got around to ordering my $59 case of wine with the groupon. It arrived FedEx in only a few days. Packaging was awesome. Even still cool! I wanted to pop a bottle right away but put a couple bottles in the chiller. One a New Zealand sav blanc and a California sav blanc for comparison. The wines are great! These wines are NOT the naked wines you see in the store. They are only available through their program which yes is like a mail order wine club. Tell ya what though...if the rest of the case is anything like the first two bottles I will be getting some more. Its good stuff.

 

[Noontime]

I finally got around to ordering my $59 case of wine with the groupon. It arrived FedEx in only a few days. Packaging was awesome. Even still cool! I wanted to pop a bottle right away but put a couple bottles in the chiller. One a New Zealand sav blanc and a California sav blanc for comparison. The wines are great! These wines are NOT the naked wines you see in the store. They are only available through their program which yes is like a mail order wine club. Tell ya what though...if the rest of the case is anything like the first two bottles I will be getting some more. Its good stuff.

Thats fantastic!

Love your avatar by the way.

 

[TonyP]

The $59 does seem very low to me. Not to say it's a good value because that depends on the wine. But, you can't buy bottles with shipping for less than around $22 and that doesn't include the wine or the added shipping for full bottles.