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While I totally respect Tom V, I believe he is employed by a kit wine company or at least compensated, so perhaps there is a bit of bias?
I believe Tim V. is no longer employed by a kit wine company, but he certainly was at the time the above quotes were made. Probably even more than employed by them, he was considered by many to be the Father (or at least one of the Fathers) of the modern wine kits. I also tend to believe that in higher end wines, they do not use much in the way of heat pasteurization to produce wines.
I don't know anything about the lower end of the spectrum, but I would think that they do something to decrease the amount of liquid that must be stored to produce fresh wine in California out of season.